QR Analytics Guide

Track QR scans so printed materials are easier to compare.

Scan data helps you see which printed placements and campaigns are getting attention, especially when each code has a clear purpose.

Scan trackingAnalyticsCampaign reportingPlacement comparison
Create a Trackable QR Code Trackable QR Page
Phone displaying a QR code for scanning
QR Analytics Guide
Photo by Markus Winkler on Unsplash
Print-ready setup
QR Analytics Guide
Dynamic
Destination
/trackable-qr-code
Export
PNG/SVG
Scans
Tracked
01 Create a dynamic QR code for the campaign.
02 Name the QR code by placement or campaign.
03 Use separate codes for materials you want to compare.
Practical Uses

What this QR code should actually do

Each printed code should map to a clear customer action, not a generic homepage.

01

What tracking helps answer

Scan activity can help compare physical placements and campaigns.

  • Which flyer worked?
  • Did table tents get scans?
  • Are signs being noticed?
02

How to get cleaner data

Use separate QR codes when you need to compare separate materials.

  • One code per placement
  • Clear names
  • Campaign labels
  • Consistent destinations
Examples

Printed placements to consider

Placement 1
Which flyer worked?
Placement 2
Did table tents get scans?
Placement 3
Are signs being noticed?
Placement 4
One code per placement
Placement 5
Clear names
Placement 6
Campaign labels
Workflow

How to use SQRE for this

  1. 1 Create a dynamic QR code for the campaign.
  2. 2 Name the QR code by placement or campaign.
  3. 3 Use separate codes for materials you want to compare.
  4. 4 Review scan activity after the campaign runs.
Avoid

Common QR code mistakes

  • × Using one QR code everywhere and expecting placement-level insight.
  • × Comparing campaigns with different time windows.
  • × Ignoring whether the destination page is mobile-friendly.
FAQ

QR Analytics Guide FAQ

Do static QR codes track scans?+

Static QR codes do not route through SQRE, so dynamic QR codes are the practical option for SQRE scan tracking.

Can I compare flyer and poster scans?+

Yes. Create separate dynamic QR codes for each placement so their scan activity is easier to compare.

Related

Keep exploring SQRE

01

Dynamic QR Codes

→

Update destinations after printing without replacing the QR artwork.

02

Pricing

→

Compare Free, Starter, Pro, and Enterprise plans for SQRE.

Ready to create the QR code?

Start free, create a clean QR code, and switch to dynamic when printed materials need editable destinations.

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